12 month warranty on all used vehicles
Family owned since 1946
12 month warranty on all used vehicles
Family owned since 1946

Consumer Duty

At D. M. Keith Ltd, we strive to provide our valued customers with the highest standards of transparency, fairness, and customer-centric services. We are excited to announce that starting this July, a new regulation called the FCA (Financial Conduct Authority) Consumer Duty will come into effect, further reinforcing our commitment to your satisfaction and protection.

The FCA Consumer Duty is a groundbreaking initiative designed to enhance consumer outcomes and reshape how automotive dealerships like ours interact with customers. This regulation aims to empower you with greater control, transparency, and access to essential information throughout your vehicle-buying journey. We believe that an informed customer is an empowered customer, and this new consumer duty is set to bring many benefits your way.

Here's how the FCA Consumer Duty will benefit you


We understand the importance of clear, honest, and jargon-free communication when it comes to purchasing a car. The FCA Consumer Duty mandates that we provide you with transparent information about our products and services, including pricing, fees, and any potential risks. This ensures you have a complete understanding of your options, enabling you to make well-informed decisions that suit your needs and budget.

Fair Treatment

Our satisfaction is at the core of our business. The FCA Consumer Duty reinforces our commitment to treating you fairly throughout the car buying process. We will prioritize your interests and ensure that any advice or recommendations we provide are tailored to your individual requirements. Your needs and preferences matter to us, and we will go the extra mile to make your experience with us positive and equitable.

Access to Redress

In the unlikely event that something doesn't go as planned, the FCA Consumer Duty guarantees that you have access to a clear complaints procedure. This means that if you encounter any issues or have concerns about our products or services, we are committed to resolving them in a timely, fair, and transparent manner. Your satisfaction is our priority, and we are here to support you every step of the way.

Enhanced Consumer Education

As part of the FCA Consumer Duty, we will provide you with access to educational resources, empowering you with the knowledge and tools necessary to make informed decisions. From car financing options to understanding the features and benefits of different models, we are dedicated to ensuring that you have all the information you need to choose the right car and products for your lifestyle.

At D. M. Keith Ltd, we are thrilled to embrace the FCA's new Consumer Duty. This regulation aligns perfectly with our customer-centric approach and will further enhance our commitment to your satisfaction, trust, and protection. We believe that your vehicle buying experience should be transparent, fair, and empowering, and we are excited to deliver on these principles.

We look forward to assisting you in finding the perfect vehicle that meets your needs, providing exceptional service, and ensuring your complete satisfaction. If you have any questions about the FCA Consumer Duty or any other inquiries, our friendly and knowledgeable team is here to help. Visit us today to experience the difference!

Please note that this section provides a general overview of the FCA Consumer Duty and its benefits. For comprehensive information, we encourage you to refer to the official FCA guidelines or consult with our team for any specific queries you may have.