2017 Auto Express New Car Awards
It was a great night again for ŠKODA at this year’s 2017 Auto Express New CarAwards, as the Kodiaq, Superb and Octavia all achieved category wins.
The multi award winning Kodiaq also received a special award for its ‘Reconnection’ advertising campaign which stars ŠKODA brand ambassador Sir Bradley Wiggins.
The Auto Express New Car Awards are widely recognised as one of the most influential in the automotive industry. With the judging panel praising the award winners for their quality, practicality and also value for money.
The Kodiaq, the latest addition to the ŠKODA family, added more silverware to the expanding trophy cabinet at ŠKODA UK HQ by being named as the winner of the BEST LARGE SUV title. In a category which is usually dominated by some of the biggest names in the luxury and premium tiers, the Kodiaq wowed judges with its high quality, intelligent design and exceptional practicality.
We couldn’t agree more and our D.M. Keith customers were also bowled over by the outstanding value for money and high quality specification that the Kodiaq offers. Have a look at our video from the Kodiaq launch earlier in the year:
The sensational Superb held onto to the top spot for the third year in row, outdoing the tough competition to retain the BEST FAMILY CAR title. Steve Fowler commented:
“The Superb took the title of Best Family Car for the third year in a row thanks to its blend of practicality, efficiency and tech at affordable prices. Plenty of legroom inside allied to a big boot mean few families will need more room, while ŠKODA’s Simply Clever touches ensure the Superb will integrate into your family’s life without fuss.”
The Estate Car of the Year award was the Octavia’s crowning glory and stood head and shoulders above the competition. Steve Fowler said: “With its 610-litre load bay, the Octavia delivers what an estate car should, offering plenty of practicality and versatility. But the ŠKODA is far from just a big box. Affordable prices mixed with a decent level of kit on most models and an efficient line-up of engines means the Octavia Estate won’t break the bank to buy or run.”
ŠKODA has been consistently named as a stand-out performer in the top category sectors across the Auto Express award categories year on year. And this year is no different with ŠKODA going from strength to strength - this combined with previous wins at theWhat Car? Awards and the most recent Driver Power satisfaction survey shows that 2017 is proving to be a great and successful year for ŠKODA and a brand that D. M. Keith are proud to support.
Do you fancy test driving an award winner for yourself – have a look at our latest ŠKODA offers and you won’t be disappointed:
We look forward to seeing you soon,