Škoda's New Identity
Škoda's Fresh New Identity!
This is the biggest identity change for Škoda in 30 years!
A fresh new logo is being introduced, giving Škoda a fresh new face, and will be implemented on all models from 2024.
2 new colours have been integrated into this logo, which are emerald and electric green, keeping the link to history and alluding more strongly to electromobility.
The idea is to have the name as the main communication tool, while the winged arrow will be used more separately. It will not only appear on the back of the vehicles but also on the front, as featured on their new concept car the Škoda VISION 7S. Adapting to the digital and print world, the logo has been re-designed to a two–dimensional format, in order to be easily recognised and more distinctive on displays and print.
To make it more expressive, the word Škoda was given a new look with an integrated “hook” accent over the letter S, working with symmetry and a combination of curves and edges.
The symbol of the winged arrow has also been altered, although not so fundamentally. The logo has been simplified at first glance and will now be rendered in a flat form, allowing the Czech carmaker to work with the colours more expressively.
“The accent was a challenge for us: from a global perspective, it tends to be confusing for most of our customers. In the new form, this symbol will be integrated and blend in with the symmetry of the logo, while customers in the domestic market and some others will still recognise it in the lettering.”
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Martin Pavlík - Marketing team member from Škoda