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New All-Electric Puma Gen-E

Energetic and electrifying - the New All‑Electric Puma Gen‑E®. 

Step into a stylish design equipped with cutting-edge features for an electric lifestyle. Generous storage of up to 566 litres with the Gigabox and frunk, giving you space for wardrobe changes, musical equipment or whatever the city throws at you.

Immerse yourself in a stylish interior with 12” SYNC® 4 touchscreen, with live traffic updates and your favourite music, along with ambient lighting to suit your vibe and a B&O™ sound system that matches your rhythm.


Tailor your driving thrills with the option of four different driving modes to fine-tune your Pume Gen-E. Utilising Eco Mode helps deliver up to 233 miles of driving range**.


Charging from 10-80% in under 24 minutes using a 100kW fast charger††, the Puma Gen-E is designed for your fast-paced lifestyle. With agile handling that turns the city into your playground, explore the streets with excitement around every corner.

From £28,945

Battery Capacity 53 KWh

CO2 0 g/km

Select your trim

Current Model:

PUMA HATCHBACK 1.0 EcoBoost Hybrid mHEV ST-Line Black Package 5dr

  • Quickclear heated windscreen
  • Rear wiper
  • Standard suspension
  • 3 rear seatbelts
  • Locking wheel nuts
  • Quickclear heated windscreen
  • Rear wiper
  • Standard suspension
  • Locking wheel nuts
  • Quickclear heated windscreen
  • Rear wiper
  • Standard suspension
  • Locking wheel nuts
  • Quickclear heated windscreen
  • Rear wiper
  • Standard suspension
  • Quickclear heated windscreen
  • Rear wiper
  • Standard suspension
  • 3 rear seatbelts
  • Locking wheel nuts
  • Quickclear heated windscreen
  • Rear wiper
  • Standard suspension
  • Quickclear heated windscreen
  • Rear wiper
  • 3 rear seatbelts
  • Front and rear head restraints

New New All-Electric Puma Gen-E offers

Featuring a diverse selection of Ford vehicles. Whether you're looking for the latest technology, fuel efficiency, or luxury features, our inventory offers something for everyone.

View all offers

View all offers

New Car Offers

New Car Offers

New Car Offers

The All-New Puma Gen-E - Big city energy

  • Take on the town with up to 233 miles of range†. The BlueOval™ Charge Network gives access to over 800,000 charge points in 36 European countries.capability

Sleek exterior design with 18" alloy wheels‡‡ and signature LED headlights let you lead the charge in the city.

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Family owned and run since 1946

Proudly serving the community for generations. We understand the importance of relationships and we are committed to treating every customer like part of our own family. Experience the difference that decades of family tradition can make!

Meet the family

Delivering top-level customer service

Our goal across all of our services is to ensure you have complete peace of mind throughout the entire process of buying your next vehicle. From your initial inquiry to the moment you drive away, our friendly and knowledgeable team is here to guide you every step of the way - without any hassle or stress.

About us

D. M. Keith value plus loyalty card

Packed with amazing offers and discounts, the D. M. Keith Value Plus Card is our way of welcoming you to the family. Provided free of charge to all retail customers who take a D. M. Keith Service Plan. The Value Plus Card also entitles you to priority access for all our group VIP events and product launches.

Find out more

Across Yorkshire and Lincolnshire, we’re never far away.

Our widespread presence ensures that you have easy access to our range of services, whether you're looking to purchase a vehicle or need expert care from our Aftersales teams. No matter which location you visit, you can expect the same high standards of quality, expertise, and friendly service that define D. M. Keith.

D. M. Keith Limited, D. M. Keith (RGL) Limited, D. M. Keith (RGD) Limited, D. M. Keith (CA) Limited & Ringways (Hire & Leasing) Ltd are an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required. All group companies VAT registration No. GB169785889.

D. M. Keith Limited, D. M. Keith (RGL) Limited, D. M. Keith (RGD) Limited, D. M. Keith (CA) Limited & Ringways (Hire & Leasing) Ltd are an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required. All group companies VAT registration No. GB169785889.

© 2026 DM Keith, Automotive website provided by Bluesky Interactive Ltd Registered in England. Company Reg. No: 1234523 VAT Reg. No: 12345674