By entering and using the website located at www.dmkeith.com (the "Site"), you agree to all of the terms and conditions set out in this policy.

D.M. Keith Limited company number 749256 ("we" "our" "us") take the issues of security and data protection very seriously and strictly adheres to the guidelines published in the United Kingdom Data Protection Act 2018 (GDPR) which is applicable from May 25th 2018. We are notified as a data controller with the office of the Information Commissioner under registration number Z7389610, and we are the data controller of any personal data that is provided to us. Any questions relating to this policy and our privacy practices should be sent to privacy@dmkeith.com

Cookies are small text files placed on your device when you visit a website. Similar technologies such as pixels, tags, scripts, software development kits and local storage may also be used.

These technologies can help websites function properly, remember your preferences, understand how visitors use the site, measure performance and support advertising and remarketing activities. Under UK law, the rules on cookies and similar technologies sit primarily under the Privacy and Electronic Communications Regulations 2003 (PECR), alongside the UK GDPR and the Data Protection Act 2018.

D. M. Keith uses cookies and similar technologies to:

• make our website work properly;
• maintain security and core functionality;
• remember your settings and preferences;
• understand how visitors use our website;
• improve performance, content and usability;
• measure the effectiveness of our advertising;
• help us build and measure relevant digital audiences.

PECR requires us to provide clear and comprehensive information about the purposes for which we use cookies and similar technologies. The ICO explains that this transparency requirement should be read alongside the UK GDPR’s transparency standards and the conditions for valid consent.

When we use cookies and similar technologies, we comply with:

• the Privacy and Electronic Communications Regulations 2003 (PECR);
• the UK General Data Protection Regulation (UK GDPR); and
• the Data Protection Act 2018.

In broad terms, PECR sets the specific rules about storing information on, or accessing information from, a user’s device. UK GDPR and the Data Protection Act 2018 then apply where personal data is involved, including the standards for transparency and consent. The ICO states clearly that if you use cookies or similar technologies, you must comply with both PECR and the UK GDPR.

These cookies are essential to the operation, security and core functionality of our website. They may be used to support page navigation, load balancing, security, form handling, consent management and similar core site services.

Under PECR, some storage and access technologies can be used without consent where a legal exception applies. The ICO’s current guidance explains that there are specific exceptions to the prohibition on storing or accessing information on a user’s device, and that these exceptions only apply where the use genuinely fits the conditions of the relevant exception.

These cookies help us understand how visitors use our website, which pages are visited, how journeys perform and how we can improve the experience.

We currently use or may use analytics-related tools such as:

• Google Analytics 4
• Google Tag Manager for tag deployment and management
• Microsoft Clarity

Unless a relevant legal exception clearly applies, analytics cookies and similar technologies should not be placed until the user has given valid consent. The ICO says consent must be freely given, specific and informed, and must involve an unambiguous positive action.

These cookies and similar technologies help us measure campaign performance, understand conversions, create audience groups and show more relevant advertising.

We currently use or may use advertising and measurement tools such as:

• Meta Pixel
• Google Ads tags / conversion tracking

The ICO has also said that organisations must obtain valid consent to deliver personalised advertising where that activity relies on cookies or similar technologies.

We ask for your consent before placing or using non-essential cookies and similar technologies for analytics, advertising, behavioural measurement or session analysis.

To be valid, consent must be:

• freely given;
• specific;
• informed; and
• signalled by a clear positive action.

You can manage your preferences at any time by:

• using our cookie banner or cookie settings tool at the bottom left corner of every page on the site;
• changing your browser settings;
• clearing cookies from your device.

Please note that disabling strictly necessary cookies or related technologies may affect the operation of parts of the website.

Some cookies and similar technologies may be set by third-party providers whose services we use, such as analytics, advertising, live chat or embedded content providers.

These providers may collect information directly from your device in accordance with their own privacy notices and cookie information. Where their technologies are non-essential, we will only use them where the required consent standard has been met.

Our website may use the following tools and platforms:

• Google Analytics 4
• Google Tag Manager
• Google Ads
• Meta Pixel
• Microsoft Clarity
• Visitor Chat or other live chat functionality, where implemented

This list is reviewed regularly to ensure it reflects the live website environment, tag manager setup and any integrated third-party services.

For more information about how we use personal data collected through cookies and similar technologies, please see our Privacy Notice.

If you have any questions about this Cookie Notice or our use of cookies and similar technologies, please contact:

privacy@dmkeith.com

The cookies and similar technologies listed below may be used across our website and associated services. This table is reviewed periodically and updated to reflect changes in our website, platforms and third-party integrations.

Strictly Necessary

These cookies are essential for the operation, security and core functionality of the website. They may support things such as page navigation, form completion, session management, load balancing and protection against malicious traffic.

Functional

These cookies help the website remember choices you make and support enhanced features, such as embedded media or user interface preferences.

Analytics

These cookies help us understand how visitors use our website, including which pages are visited, how users move through the site and how we can improve performance and usability.

Advertising

These cookies help us measure the effectiveness of advertising, understand conversions and show more relevant ads or content across digital platforms.

Other

Some cookies may be identified by scanning tools before their purpose has been fully verified. Where this happens, we review them and update our cookie information as needed.

The table below provides further information about the cookies and similar technologies that may be used on our website.

We regularly review the cookies and similar technologies used on our website. Where a cookie has been identified by a scanning tool but its exact purpose or duration has not yet been fully verified, we will update this notice once that review has been completed.