D. M. Keith BYD has entered a new partnership with Harrogate Town Football Club, bringing together two organisations that share core values of community, family, and sustainability.

D. M. Keith Motor Group has long supported Harrogate Town Football Club, and this partnership marks the next chapter in their collaboration. Both brands are rooted in a strong commitment to family values and the local community.

With Harrogate Town Football Club being in the heart of all current D. M. Keith BYD Locations, the collaboration reinforces a shared mission to inspire and engage the local community while championing a greener future.

“Whether it is on the pitch or on the road, Harrogate Town Football Club and D. M. Keith BYD are driven by a shared vision of excellence, passion, and a better tomorrow. We are proud to be a trusted partner with Harrogate Town, they are more than just a football club – it’s a family, just like D. M. Keith."

Aaron Carter, D. M. Keith BYD Brand Director

“We love working with business’ that have family as their focus and now that D. M. Keith have BYD as one of their major brands, we are on the same page with not just that but the focus on sustainability. The partnership aligns perfectly.”

Joanne Towler, HTAFC Commercial Director

BYD, a global leader in electric vehicle innovation, shares Harrogate Town’s dedication to excellence. With BYD’s recent sponsorship of the EURO24, the partnership aligns around a shared vision for sustainability, efficiency, and progress.