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Date Posted: 17 October 2025

D. M. Keith Partners with Ecologi to Drive Environmental Sustainability

D. M. Keith is proud to be joining forces with Ecologi this year. In this partnership we will be piloting a new initiative aimed to reduce our environmental impact across the group. As part of this initiative, D. M. Keith will be reducing the service wash facility across all brands. This change directly supports our environmental objectives such as: reducing water wastage chemical usage, and ultimately our carbon footprint. While we appreciate that this represents a change to our traditional customer offering, it is an essential step in aligning our operations with our sustainability goals and those of our manufacturer partners.

Goals we aim to achieve

  • Reduce Water Wastage
  • Reduce Chemical usage
  • Reduce overall CO2 emission associated with service wash + Vac
  • Engage with reforestation efforts around the globe

Who are Ecologi?

Ecologi is a B Corp certified social enterprise platform dedicated to supporting businesses on their journey to net zero while funding the world’s leading climate solutions. Partnering with over 24,000 organisations including: AXA, BBC, Lloyds Bank, Vodafone, and BAFTA. Ecologi drives impactful climate action through more than 100 global projects. To date, the organisation has funded over 3.2 million tonnes of CO₂e reductions and supported the planting of more than 83 million trees, helping companies make measurable progress toward a sustainable future.

Find out more about Ecologi

How can the car wash opt-out support sustainability?

Opting out of the car wash option is an important way to reduce our carbon emissions and emphasise water conservation. A recent study showed that through MOT and servicing, automotive retailers are using millions Gallons of water on car washes, which equates to tonnes of excess CO2 emissions. Also, reduction in overall CO2 is a key strategy for many of the brands we represent. So what’s the solution? We will provide customers the opportunity to opt-out of their car wash and promise to plant a tree on their behalf. 

Why plant trees?

Planting trees is one of the most effective and far-reaching actions we can take to support both the planet and its people. Trees play a vital role in restoring biodiversity by providing habitats for countless species, stabilising soil to prevent erosion, and purifying the air and water we depend on. Coastal tree species also act as natural barriers against storms, protecting vulnerable communities. Beyond environmental benefits, trees offer social and economic advantages. Producing fruit and nuts, creating sustainable income opportunities, and contributing to improved mental well-being through greener, healthier spaces. Most importantly, trees sequester carbon, helping to mitigate climate change and ensure a more sustainable future for generations to come.

This partnership with Ecologi marks an important step toward a more sustainable future. By reducing the service wash facility and introducing a car wash opt-out scheme that plants a tree for every customer who participates, the group is actively reducing water waste, chemical use, and CO₂ emissions. This initiative not only supports D. M. Keith’s environmental goals but also aligns with wider industry sustainability objectives, demonstrating a commitment to meaningful, measurable climate action and a more responsible way of doing business.

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D. M. Keith Limited, D. M. Keith (RGL) Limited, D. M. Keith (RGD) Limited, D. M. Keith (CA) Limited & Ringways (Hire & Leasing) Ltd are an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required. All group companies VAT registration No. GB169785889.

D. M. Keith Limited, D. M. Keith (RGL) Limited, D. M. Keith (RGD) Limited, D. M. Keith (CA) Limited & Ringways (Hire & Leasing) Ltd are an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required. All group companies VAT registration No. GB169785889.

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