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Date Posted: 23 July 2025

D. M. Keith Celebrates Ongoing Support for Yorkshire Air Ambulance

At D. M. Keith, supporting our community is a huge part of who we are! For decades we have been proudly partnering with the Yorkshire Air Ambulance, helping to keep this crucial service running smoothly for the people of Yorkshire.

What started many years ago as a shared mission has grown into a trusted relationship. Throughout this partnership, we have provided our cars to support the YAA’s dedicated fundraising team who travel across the region, raising awareness, connecting with supporters and securing the crucial funds needed to keep their helicopters in the air. 

Who are Yorkshire Air Ambulance and what do they do?

Yorkshire Air Ambulance is a charity organisation who relies on charitable donations of individuals and organisations to help save lives across Yorkshire. Their mission is to provide, deliver and develop with integrity, transparency and pride, state-of-the-art emergency response air ambulances for the protection of human life across Yorkshire and its environs. Their main fundraising focus has always been to educate the people of Yorkshire about the service they provide and their fundraising practices and they always aim to be transparent about this.

This year, we’re delighted to carry on with our support by arranging Cupra vehicles for five members of the YAA’s fundraising team. These cars are a perfect choice for the demands of Yorkshire Air Ambulance’s day to day work.

"We’re absolutely thrilled with the vehicles - they will make a real difference in helping us do our jobs effectively. We truly appreciate your continued support."

In response, the team shared how much it means to them, saying:

With no direct government funding, Yorkshire Air Ambulance is an independent charity that relies entirely on the generosity and support from us, and many others to raise the £12,000 a day it takes to remain operational. As one of the UK’s leading family-run automotive retailer groups, with locations across Yorkshire and beyond, here at D. M. Keith, we are proud to stand behind a charity that plays such a vital role in our community. Which is why we have been sponsoring them since 2007.

“Our relationship with Yorkshire Air Ambulance spans decades, and it’s something we hold close to our hearts. The YAA team performs life-saving work every single day, and we’re honoured to continue supporting them in any way we can.”

Our director, Angus Keith says

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D. M. Keith Limited, D. M. Keith (RGL) Limited, D. M. Keith (RGD) Limited, D. M. Keith (CA) Limited & Ringways (Hire & Leasing) Ltd are an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required. All group companies VAT registration No. GB169785889.

D. M. Keith Limited, D. M. Keith (RGL) Limited, D. M. Keith (RGD) Limited, D. M. Keith (CA) Limited & Ringways (Hire & Leasing) Ltd are an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required. All group companies VAT registration No. GB169785889.

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