D. M. Keith has taken over operations at Europa Sheffield, strengthening its presence in South Yorkshire and expanding its aftersales capabilities in the region.

The Sheffield dealership, located at Granville Square, 48 Suffolk Road, has been servicing customers since 2004, with a particularly strong reputation for Mercedes Benz aftersales and servicing.

Europa Sheffield has been a well-known name in the local motor retail market for more than two decades. Based in Sheffield since 2004, the business has built its reputation on providing trusted dealer support, particularly in aftersales, servicing and customer care.

The site has become especially well regarded for its Mercedes-Benz servicing expertise, while also supporting Subaru and Mitsibishi customers. Its long-standing presence in the city and established customer base make it a recognised dealership for motorists across Sheffield and the wider South Yorkshire area.

That strong local reputation  is a key part of what makes the acquisition significant for D. M. Keith, as it brings an established business with deep customer relationships into the group.

Following the transition, the site will continue its existing aftersales operations, including Mercedes-Benz Approved Servicing, while also introducing new vehicle sales from Changan alongside its existing Subaru offering.

This move supports Changan's growing UK presence and further expands D. M. Keith's Yorkshire footprint for the brand.

The acquisition also gives D. M. Keith specialist Mercedes-Benz servicing capability in the area for the first time, adding a valuable new dimension to the group's aftersales offering in South Yorkshire.

"The takeover forms part of D. M. Keith's broader growth strategy and represents a significant investment in the Sheffield site, including real estate and local employment".

Founded in 1963, D. M. Keith now represents 13 automotive brands across more than 30 sites in Yorkshire, Lincolnshire and Greater Manchester.

Customers at Europa Sheffield will continue to be able to book approved servicing for Mercedes-Benz, Subaru and Mitsibishi vehicles, with further updates available through the Europa Sheffield website (www.europasheffield.co.uk) and D. M. Keith's social media channels.